When we create a new brand for a company, we always spend more time on our client’s first project(s), thinking about what their new “look and feel” should be. We review their ad strategy (if they have one) or we develop a new one for them if they have never sat down with a marketing expert and reviewed the marketing/sales & advertising aspects of their business. Nothing is more important than thinking through and creating an advertising strategy for a company, as this will create a strong, successful foundation for all the marketing & advertising projects that follow. We can do this for YOUR company as well.
When we do this type of strategy work, we gather up our team of experts (most of us have multiple decades experience developing brands)….and we think about things like how do you want your clients to think of you?, i.e., what type of company you want to be and how do you want your clients to perceive you – are you big, small, family oriented, green, the little guy, the new guy on the block, the industry leader, etc.