Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone hands...
For your advertising to work you need it to reach the right customer and to make it easy for them to remember your name or product. To do that, a potential customer needs to see and hear your message a number of times. The old “adage” says they need to...
On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...
Unless you were living under a rock the last few years, at some point in your life you saw Kate from “Jon & Kate plus Eight” trying to dance on Dances with the Stars a few years ago…and if you missed that, let me tell you that Young Frankenstein dancing to...
I’ve rewritten this article and elaborated on each of the points for a more comprehensive article. I hope this will help you to determine how and where to spend your advertising & marketing dollars and the importance of supporting your sales cycle. Not...
