Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone hands...
There are so many reasons for people to update their websites now, that it’s urgent in many cases. Right now there are many websites that don’t work at all or don’t work well on mobile devices and 55% of all web viewers are now surfing the web using some kind of...
?I’ve rewritten this article and elaborated on each of the points for a more comprehensive article. I hope this will help you to determine how and where to spend your advertising & marketing dollars and the importance of supporting your sales cycle. Not...
For your advertising to work you need it to reach the right customer and to make it easy for them to remember your name or product. To do that, a potential customer needs to see and hear your message a number of times. The old “adage” says they need to...
Unless you were living under a rock the last few years, at some point in your life you saw Kate from “Jon & Kate plus Eight” trying to dance on Dances with the Stars a few years ago…and if you missed that, let me tell you that Young Frankenstein dancing to...
My previous blog was about figuring out where to start your new brochure. This blog will give you a little info about what to do next and help you answer the question about “brochure size”. I often get calls from clients asking me to quote a brochure, but that’s...
