I cannot tell you how many times my clients have commented on how much work is involved in creating a website. I think that when anyone sees a finished product, no matter what it is, the tendency is to think about how simple things look, but the fact is that any...
Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone hands...
Does it seem like you struggle communicating with your graphic designer? There could be a number of reason why this happens, not all of them are his or her fault. 1) Graphic designers are not mind readers…..MOST designers can do a design in just about any...
For your advertising to work you need it to reach the right customer and to make it easy for them to remember your name or product. To do that, a potential customer needs to see and hear your message a number of times. The old “adage” says they need to...
On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...
