A previous blog was about figuring out How & where to start your new brochure. This blog will give you a little info about what to do next and help you answer the question about “brochure size”. I often get calls from clients asking me to quote a brochure, but...
You want to create a new brochure for your company but you have no (or little) idea about where to start. This is blog’s for you! First, you’ll need a quote and before you can get that, you’ll have to give your ad agency or independent advertising person a little bit...
I’ve rewritten this article and elaborated on each of the points for a more comprehensive article. I hope this will help you to determine how and where to spend your advertising & marketing dollars and the importance of supporting your sales cycle. Not...
Recently we did some logo work for a guy who had worked with a number of other graphics designers in the past. When he first hired me he said “can you handle my graphic design needs because I’ve asked for quotes from a couple of other designers who are...
The biggest mistake I see businesses making in regards to their advertising is that they don’t understand what it is that makes people remember, react to and ultimately purchase their products & services. The answer to that question is MEMORABILITY. ...
