The biggest mistake I see businesses making in regards to their advertising is that they don’t understand what it is that makes people remember, react to and ultimately purchase their products & services. The answer to that question is MEMORABILITY. ...
Public Relations uses “the media” and/or “the press” to deliver stories about your company, product or service creating good relationships with the public, product users, investors, other writers and many other target markets. Public relations or “PR” is...
On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...
Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone hands...
This is a post that I made a while back that didn’t make it onto this blog. It follows a slightly different stream of consciousness (than my more recent posts)….but I think you’ll still find it interesting. Nothing’s hotter than Digital Media and Social Web...
