832-732-5063 emilyandros@gmail.com

Why doesn’t my Graphic Designer “get it”?

Does it seem like you struggle communicating with your graphic designer?  There could be a number of reason why this happens, not all of them are his or her fault. 1) Graphic designers are not mind readers…..MOST designers can do a design in just about any...
The Secret of The Sales Cycle: REVISITED

The Secret of The Sales Cycle: REVISITED

I’ve rewritten this article and elaborated on each of the points for a more comprehensive article. I hope this will help you to determine how and where to spend your advertising & marketing dollars and the importance of supporting your sales cycle. Not...
Top Mistake Made in Advertising

Top Mistake Made in Advertising

The biggest mistake I see businesses making in regards to their advertising is that they don’t understand what it is that makes people remember, react to and ultimately purchase their products & services.  The answer to that question is MEMORABILITY. ...

Why your advertising SUCKS…

For your advertising to work you need it to reach the right customer and to make it easy for them to remember your name or product. To do that, a potential customer needs to see and hear your message a number of times. The old “adage” says they need to...
How Often Should You Change Your Ad Campaigns?

How Often Should You Change Your Ad Campaigns?

On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...