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Need a New Brochure, But Not Sure Where to Start? Read on….

Need a New Brochure, But Not Sure Where to Start? Read on….

You want to create a new brochure for your company but you have no (or little) idea about where to start. This is blog’s for you! First, you’ll need a quote and before you can get that, you’ll have to give your ad agency or independent advertising person a little bit...
The Secret of The Sales Cycle: REVISITED

The Secret of The Sales Cycle: REVISITED

I’ve rewritten this article and elaborated on each of the points for a more comprehensive article. I hope this will help you to determine how and where to spend your advertising & marketing dollars and the importance of supporting your sales cycle. Not...
How Often Should You Change Your Ad Campaigns?

How Often Should You Change Your Ad Campaigns?

On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...

What Mardi Gras Beads Can Teach About Advertising….

Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone hands...
Does Social Media Spell Traditional Advertising’s Demise?

Does Social Media Spell Traditional Advertising’s Demise?

This is a post that I made a while back that didn’t make it onto this blog.  It follows a slightly different stream of consciousness (than my more recent posts)….but I think you’ll still find it interesting.  Nothing’s hotter than Digital Media and Social Web...