On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...
This is a post that I made a while back that didn’t make it onto this blog. It follows a slightly different stream of consciousness (than my more recent posts)….but I think you’ll still find it interesting. Nothing’s hotter than Digital Media and Social Web...
You want to create a new brochure for your company but you have no (or little) idea about where to start. This is blog’s for you! First, you’ll need a quote and before you can get that, you’ll have to give your ad agency or independent advertising person a little bit...
