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How Often Should You Change Your Ad Campaigns?

How Often Should You Change Your Ad Campaigns?

On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...
Does Social Media Spell Traditional Advertising’s Demise?

Does Social Media Spell Traditional Advertising’s Demise?

This is a post that I made a while back that didn’t make it onto this blog.  It follows a slightly different stream of consciousness (than my more recent posts)….but I think you’ll still find it interesting.  Nothing’s hotter than Digital Media and Social Web...
Need a New Brochure, But Not Sure Where to Start? Read on….

Need a New Brochure, But Not Sure Where to Start? Read on….

You want to create a new brochure for your company but you have no (or little) idea about where to start. This is blog’s for you! First, you’ll need a quote and before you can get that, you’ll have to give your ad agency or independent advertising person a little bit...
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