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Write Your Text First, The Rest Will Follow…..

Write Your Text First, The Rest Will Follow…..

A previous blog was about figuring out How & where to start your new brochure.  This blog will give you a little info about what to do next and help you answer the question about “brochure size”. I often get calls from clients asking me to quote a brochure, but...
Need a New Brochure, But Not Sure Where to Start? Read on….

Need a New Brochure, But Not Sure Where to Start? Read on….

You want to create a new brochure for your company but you have no (or little) idea about where to start. This is blog’s for you! First, you’ll need a quote and before you can get that, you’ll have to give your ad agency or independent advertising person a little bit...
The Secret of The Sales Cycle: REVISITED

The Secret of The Sales Cycle: REVISITED

I’ve rewritten this article and elaborated on each of the points for a more comprehensive article. I hope this will help you to determine how and where to spend your advertising & marketing dollars and the importance of supporting your sales cycle. Not...
What is Public Relations?

What is Public Relations?

Public Relations uses “the media” and/or “the press” to deliver stories about your company, product or service creating good relationships with the public, product users, investors, other writers and many other target markets. Public relations or “PR” is...
How Often Should You Change Your Ad Campaigns?

How Often Should You Change Your Ad Campaigns?

On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...