I cannot tell you how many times my clients have commented on how much work is involved in creating a website. I think that when anyone sees a finished product, no matter what it is, the tendency is to think about how simple things look, but the fact is that any...
You’ve just hired someone to design and program your new website and they’re asking you to give them all the things they will need to create the site. The problem is you don’t know the first thing about it, so what do you do? You can start with this...
Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone...
This is a post that I made a while back that didn’t make it onto this blog. It follows a slightly different stream of consciousness (than my more recent posts)….but I think you’ll still find it interesting. Nothing’s hotter than Digital Media and Social Web...
The biggest mistake I see businesses making in regards to their advertising is that they don’t understand what it is that makes people remember, react to and ultimately purchase their products & services. The answer to that question is MEMORABILITY. ...
