In a recent post I promised to help you figure out how and when to change your brand. But before I do that I think I should take a minute to define branding for you….. After a million years in advertising I’ve pretty much heard it all….but recently when pitching a...
You’ve just hired someone to design and program your new website and they’re asking you to give them all the things they will need to create the site. The problem is you don’t know the first thing about it, so what do you do? You can start with this...
A previous blog was about figuring out How & where to start your new brochure. This blog will give you a little info about what to do next and help you answer the question about “brochure size”. I often get calls from clients asking me to quote a brochure, but...
You want to create a new brochure for your company but you have no (or little) idea about where to start. This is blog’s for you! First, you’ll need a quote and before you can get that, you’ll have to give your ad agency or independent advertising person a little bit...
Does it seem like you struggle communicating with your graphic designer? There could be a number of reason why this happens, not all of them are his or her fault. 1) Graphic designers are not mind readers…..MOST designers can do a design in just about any...
