Crafting a Winning Marketing Strategy Discover the essential steps to launch a successful marketing plan that drives growth and engagement. When starting a marketing plan, a company should focus on these three key areas: Define Clear Goals and Objectives: Establish...
I cannot tell you how many times my clients have commented on how much work is involved in creating a website. I think that when anyone sees a finished product, no matter what it is, the tendency is to think about how simple things look, but the fact is that any...
Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone hands...
There are so many reasons for people to update their websites now, that it’s urgent in many cases. Right now there are many websites that don’t work at all or don’t work well on mobile devices and 55% of all web viewers are now surfing the web using some kind of...
You’ve just hired someone to design and program your new website and they’re asking you to give them all the things they will need to create the site. The problem is you don’t know the first thing about it, so what do you do? You can start with this...
Does it seem like you struggle communicating with your graphic designer? There could be a number of reason why this happens, not all of them are his or her fault. 1) Graphic designers are not mind readers…..MOST designers can do a design in just about any...
Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone...
?I’ve rewritten this article and elaborated on each of the points for a more comprehensive article. I hope this will help you to determine how and where to spend your advertising & marketing dollars and the importance of supporting your sales cycle. Not...
You’ve just hired someone to design and program your new website and they’re asking you to give them all the things they will need to create the site. The problem is you don’t know the first thing about it, so what do you do? You can start with this...
For your advertising to work you need it to reach the right customer and to make it easy for them to remember your name or product. To do that, a potential customer needs to see and hear your message a number of times. The old “adage” says they need to...
If you’re hiring a web development team to create a new website for you it’s most likely that they’ll ask you some questions about what you want. BUT most people don’t know enough about what the options are to be able to answer the questions. ...
On one hand, it’s important for all your marketing pieces to have a consistent look but it’s also important that an advertising piece that’s sent out periodically (such as a brochure or an ad) changes in some way, because you don’t want the reader to look at it...
Unless you were living under a rock the last few years, at some point in your life you saw Kate from “Jon & Kate plus Eight” trying to dance on Dances with the Stars a few years ago…and if you missed that, let me tell you that Young Frankenstein dancing to...
In a recent post I promised to help you figure out how and when to change your brand. But before I do that I think I should take a minute to define branding for you….. After a million years in advertising I’ve pretty much heard it all….but recently when pitching a...
Public Relations uses “the media” and/or “the press” to deliver stories about your company, product or service creating good relationships with the public, product users, investors, other writers and many other target markets. Public relations or “PR” is...
OK you’ve had your website quoted, paid the web developer and hired them to create your new website. So why do they keep asking you for more money? After 25 years in the business I’d say that one of the primary reasons job quotes go up (after the quote...
My previous blog was about figuring out where to start your new brochure. This blog will give you a little info about what to do next and help you answer the question about “brochure size”. I often get calls from clients asking me to quote a brochure, but that’s...
This is a post that I made a while back that didn’t make it onto this blog. It follows a slightly different stream of consciousness (than my more recent posts)….but I think you’ll still find it interesting. Nothing’s hotter than Digital Media and Social Web...
Recently we did some logo work for a guy who had worked with a number of other graphics designers in the past. When he first hired me he said “can you handle my graphic design needs because I’ve asked for quotes from a couple of other designers who are...
Why should you pay someone to layout a brochure or a logo or a website, when you can get someone to do it for less than nothing online? Well, the reason is because good advertising – RESULTS driven advertising – requires graphic designing and advertising...
A previous blog was about figuring out How & where to start your new brochure. This blog will give you a little info about what to do next and help you answer the question about “brochure size”. I often get calls from clients asking me to quote a brochure, but...
Here are 13 important reasons someone might want to update their website: Your website’s functionality isn’t working – something on the site is wrong – links are broken, pages don’t load properly, functionality isn’t available…..there are many things that can go wrong...
You want to create a new brochure for your company but you have no (or little) idea about where to start. This is blog’s for you! First, you’ll need a quote and before you can get that, you’ll have to give your ad agency or independent advertising person a little bit...
8 supplements to help manage and reduce stress If you experience symptoms of stress, certain supplements may be able to help. Here is a list of eight nutrients and botanicals that have been shown to help naturally manage stress and anxiety. 1. Ashwagandha Ashwagandha...
I’ve rewritten this article and elaborated on each of the points for a more comprehensive article. I hope this will help you to determine how and where to spend your advertising & marketing dollars and the importance of supporting your sales cycle. Not...
I’ve been working with advertising clients since the beginning of the web and there’s a lot of confusion about email and web hosting and the registration of your web address. If you want to set up and manage your own website, hosting account or email account you will...
The biggest mistake I see businesses making in regards to their advertising is that they don’t understand what it is that makes people remember, react to and ultimately purchase their products & services. The answer to that question is MEMORABILITY. ...
